Client: APPALACHIAN BOTANICAL Co.  / Since 2019, Appalachian Botanical Co. has thrived amidst the rolling hills of Ashford, WV, cultivating fragrant lavender fields and nurturing honeybees. Their mission is to craft exquisite body care, aromatherapy, culinary delights, and home essentials, all meticulously curated by the skilled hands of West Virginians. By championing sustainable farming practices on once-forgotten coal mine terrain, we not only foster economic prosperity but also breathe new life into Boone County.

Job Description: Design Director
Develop and implement innovative design strategies that elevate our brand identity and resonate with our target audience. Lead the conceptualization and creation of product packaging, labels, and promotional materials, ensuring they reflect our commitment to quality and sustainability. Collaborate with cross-functional teams to maintain brand consistency across all touchpoints, from product design to marketing campaigns. Stay abreast of industry trends and consumer preferences to inform design decisions and drive product innovation. Inspire and mentor a team of designers, fostering a culture of creativity, collaboration, and excellence. Cultivate relationships with external vendors and suppliers to ensure the highest standards of design execution and product quality.